Step away from the day-to-day and choose a colourful and playful culture
As the Covid-19 pandemic continues to spread across the world, the home has become more and more important. People spend more time indoors and are looking for something different. They want to be able to easily transform any room, like turn a bedroom into an office or a living room into a playroom. They are looking for new ways to adapt and evolve, especially at home.
They now realize that their peace of mind is highly connected to their interior and the freedom they feel when indoors. They want to have fun with colours, shapes and objects that are different, but joyful. They want to share with their friends and family the wonderful mix of uplifting textures and materials that decorate their interior. They need to feel that change is an option and modular and reconfigurable spaces give that to them. They also bounce between the need to feel relaxed and energetic, so they often adapt their daily routine. Sports, gaming and music influence their lifestyle, because it evokes feelings of delight and happiness. Most of their time is spent at home, so it is important for their décor to respond to their needs and reflect their happy and flexible way of life.
These new needs have led to a number of emerging new trends and Tarkett calls this one Street Connection.
Modular movement and freedom of space
We are touched by the freedom of movement and we feel free when we play with a patchwork of colours and materials. We are inspired by sports icons, as well as hip hop and street art, which in turn mold our individual and shared identities. We now live differently at home. We rethink our spaces and living areas, so that we can easily rest and regenerate. Flexibility and change is key, but fun must be found everywhere, even in the corner of a room. Since we are practical and creative, we can turn such a corner into an organized work space, separated by steel mesh frames and dominated by a palette of primary colours and simple geometric shapes. We enjoy decorating the space with a colourful skateboard, a pop inspired robot figurine or colourful posters. We do this because we like to create flashy multifunctional spaces that are casual and playful yet committed.
Street codes and graphic playing fields
When we can’t play outdoors, in real life, we choose to play indoors, virtually. This promotes a fun, creative and collaborative mood that provides heartening and positive experiences. It keeps us connected to sports and street culture, allowing us and to share our daily experiences and our way of living, which is highly influenced by gaming codes that carry both graphic energy and soft relaxation. Multicultural and multiracial values inspire us, because they represent openness, freedom and choice. Submerging into the digital world, provides a much needed pleasure and escapism for the goofy, eccentric and indulgent inner child.
Shameless colour and candid creativity
We need diversion and joy, so we turn to our creativity to put together a graphic and steel décor with eye-catching and inviting forms, colours, textures and materials. The walls, floors and furniture are covered in saturated colours of denim blue, signal green, traffic black/yellow and brick red. The decorative objects are voluminous and dramatic, enveloped in plastic and metal materials. Our interior is a loud display of self-expression that is charged with energy and cheerfulness. We feel free and uninhibited by our bold and audacious choices. We liberate our imagination while indoors, so that we can enter an original multisensory world of optimism and positivity.
“Tarkett’s Street Connection trend unites the real world with the virtual one. It helps make life easier and more enjoyable, because it dares to let us express our dreams, think positively and take advantage of the multiple creative and artistic outlets it so openly encourages.”
Florian Bougault, Art Director at Tarkett
Posters Juniqe / Speaker Bose / Audio headset Marshall / Lamp Bellhop Flos / Imac Apple / Lamp post Calimaco Artemide / Red cabinet USM Haller / Statuette black Kaws / Wall light Henri Bursztyn / Skate : Skateboards triptyque Keith Haring Untitled 1984 - The Skateroom
3D pictures B&F Studio @celiaferrarotti
For a glimpse into the new decorating future and new consumers habits and behaviors, visit our page New Home Trends in the midst of Covid.
You feel the need to change your home decor? Upload your own photos to install your ideal floor virtually and project yourself in your future interior with our Room Visualizer.